Gabriel Wolfe Series. Book 1. Trigger Point by Andy Maslen. Want to Read. Shelving menu. Shelve Trigger Point.
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Your business lives or dies by the sales you can bring in. Getting your copywriting sorted is the biggest and best step you can take. For your website … social media … emails … ads every place where you use words to promote your products.
Take Breakthrough Copywriting, by renowned UK copywriter Andy Maslen, and watch as your copywriting skills improve day by day. Learn at your own pace, wherever works for you — at your desk, at your kitchen table, on the bus to work, under that big old oak tree in your back garden.
Watch each seminar as many times as you like. Then practise what you learn with hands-on exercises that will help you improve your writing skills. Looking for easy to implement, straightforward, honest and approachable copywriting training? This is it. The 32 modules are easy to work through and focus on practical advice, not academic fluff. I am delighted that I did this course and now shudder when re-reading my old copy!
You have nothing to lose — just book it and do it now. In the course Andy takes you, step-by-step through every aspect of writing fantastic, results-getting, client-pleasing copy. You get 32 video seminars including a special bonus session, plus 33 practical exercises to complete. The page course manual in convenient, searchable PDF format, is a handy reference with further reading, a readymade swipe file and all the exercises from the course.
On its own it would more than justify your investment in the course. Appendix 1 Further reading — a list of books specially selected by me to add to your understanding of the craft of copywriting. Appendix 4 Swipe file starter pack — a selection of classic and contemporary copywriting for you to learn from and use as the basis of your own swipe file.
Write clear, concise copy for any medium or channel from websites to direct mail. Sell products, services and ideas using the written word.
Master copywriting skills from benefits-selling to storytelling. Take a look at the course syllabus. Click the headings to see a detailed list of points covered in each video. At the end of this session you will understand and be able to use a toolkit of planning techniques that will save you time and add firepower to your copy.
Video 1 — Getting ready For Action: reaping the planning dividend We begin our journey to copywriting mastery here. But before we lay finger to keyboard or pen to paper, we need to do something very important. We need to think. Especially the desired outcomes. Video 2 — Emotion Versus Reason: busting the biggest myth about buyer behaviour In this session, we look at the power of emotion in shaping decisions.
In this session, I teach you the importance of the brief, what it is and how to create a good one. When time is tight, these pre-made planning tools will take the hard work and the stress out of your copy planning process. I use them every day in my agency and they must have saved me thousands of hours of fruitless pencil-twiddling.
You are not alone. The answer lies not in working longer but in working smarter. Video 6 — Structuring Your Copy For Maximum Impact: how to apply THE best copy formula In this session, and the next three, we look at an age-old sales formula and discover how to apply it to copywriting. Video 7 — Three Techniques For Making Benefits Sound More Interesting: and how to use them Everybody knows or they should that copywriters should focus on benefits not features. But how do you that without becoming repetitive or boring?
Like this, of course! But they are still wavering. Video 9 — Closing the Sale: the only effective way to ask for the order Every successful sales person knows you have to ask for the order. But how do you do it in writing? This session gives you an ironclad way of approaching the call to action.
At the end of this session you will have a firm grasp of the techniques professional copywriters rely on to make the sale. Video 10 — Mastering Tone of Voice: because how you say it makes all the difference This is where the sizzle lies, not the steak. How you say something can have a profound effect on the effectiveness of what you say. In this session we start to explore the importance of tone of voice.
Exercise Recognising tone of voice Exercise From impersonal to personal — changing tones. What the heck is that? It has an impact on the words you choose, and the sorts of sentence structures you employ. Video 12 — The Simple Style That Sells, part 1: putting everyday language to work for you In 99 out of cases you want to use a simple, direct plain speaking style for your copy. Video 13 — How to Use Paragraph Length as a Sales Magnet: hint — English teachers are wrong Everything your teachers and lecturers told you about paragraphs … is correct.
In this session, I teach you the only thing that really matters about paragraph length. It puts your reader at the centre of every single piece of copy you write. Even people with the reading age of a child can probably understand it. Time to add a few more techniques to its bulging depths.
Feel free to skip this video. Everybody else, watch and learn. At the end of this session you will be able to write great headlines and use pro copywriting hacks in your copy. Video 17 — Does Humour Belong in Advertising and if not, why not? If you did, then yes, humour does belong in advertising. If you put anything else, be very, very careful. Let me explain why. Allow me to explain. Any better? In this session I break the big taboo and spill the beans on a bunch of masterclass-level copywriting tricks that put you in the premier league.
Fill in the blank or watch the video. Your copy will never be the same again. At the end of the session, you will be able to take the selling power of your first draft and double it overnight. Video 24 — Editing and Proofing Your Copy: giving your copy three more forward gears Whenever I edit my copy, there are three big changes I aim to make on the first pass.
In this session I start to walk you through them one at a time. Video 25 — The PLUSS Dashboard: scoring your first draft to diagnose weak spots I developed this diagnostic framework to take some of the subjectivity out of judging copy quality.
You have five dials, each representing a different aspect of your copywriting. In this session we look at ways of putting them through a fitness regime to slim them down. At the end of the session, you will be able to produce copy for web pages, emails and digital media that works for SEO AND human beings.
Video 28 — Writing Copy for the Web: timeless truths and technological triumphs Technology moves so fast. In fact, compared to digital advances, we look like glaciers. Video 29 — Making Your Copy Easy to Read for Your Visitors: readability online One thing we need to mindful of is how easy it is for visitors to read our copy on screens. This session gives you a few helpful pointers.
Video 30 — How to Write Killer Email Copy: for subject lines to sign-offs Emails are a little like old-school sales letters. And there are a lot of similarities. The subject line is like the envelope outer. The From field is like the return address on the back flap, or the logo on the front. Here are some more ideas for you to try. Order the course now and you will receive a special bonus gift: a free copy of my Power Presenting toolkit.
I battled with 'The Fear' for years each time I had to present in my former career PR , which really was a pain considering I was constantly pitching or having to present project reviews to clients.
Your ebook not only made me smile, but also made me realise how common it is to experience the unpleasant effects of adrenaline at the very moment you want to look your most professional - even for those who are very good at hiding it!
Enrolling on Breakthrough Copywriting is quick and easy. Just click on the button below and complete the sign up form, simple. Bonus video on how to 'sell' your copy. Fully-indexed page course manual. Andy Maslen is a well-known copywriter and author. He has written five books on copywriting, including Persuasive Copywriting and the best-selling Write to Sell.
In a poll of copywriters in the UK, he was named third most influential copywriter, beating Drayton Bird and David Ogilvy.
He is executive creative director of copywriting agency Sunfish, which works with organisations that want to get their message across in writing. And he speaks and writes widely on copywriting. His first corporate copywriting job was writing direct mail campaigns for a reports publisher. He says he enjoyed the first job more than the last one. You have nothing to lose — just book it and do it now Jossie, Cosmic Ltd.
I've seen enough.
Your business lives or dies by the sales you can bring in. Getting your copywriting sorted is the biggest and best step you can take. For your website … social media … emails … ads every place where you use words to promote your products. Take Breakthrough Copywriting, by renowned UK copywriter Andy Maslen, and watch as your copywriting skills improve day by day.
Master the art of copywriting for just £29.97
Working undercover, Gabriel travels to the US with Maitland. His brief, discover Maitland's plan and then stop him. With deadly force. He gets embroiled in a drugs-for-cash deal with Hells Angels. Then must convince Maitland where his loyalties lie, on a farm in Michigan run as an arms depot by an ex-South African security service operator. As the action swings from the English countryside to Chicago, upstate Michigan and back again, expect plenty of kinetic action in calibres from 5. Plus martial arts, knife-fights and car chases.
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Discover new books on Goodreads. Sign in with Facebook Sign in options. Join Goodreads. Michelle Lowery. Crystal Watanabe. Jon Quitt.
Gabriel Wolfe Series